The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com To Add your site click here and MSN.com since 85% of Internet shoppers rely on these search irectories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which,when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.
Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.
A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robotsare unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag whichshould consist of no more than 60 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name.
The second metatag is the "Description" which is usually up to 41 words to form a complete paragraph which best describes one's goods and services. It is not merely a list. And the very last category - "Keywords" are also somewhat limited to 15 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reportedto Google's spamreport.com can result in the elimination of your website from their search
Here's an example of a very highly-placed website on Google.com: Begin with the very "generic" search query "sandwiches downtown los angeles," taking note to not abbreviate Los Angeles to "LA" and of course, leave out the parentheses ("). It will bring up some 2.4 million+ search results. Check out where "Nazos.net" is ranked. It's on the SECOND FRONT [ranked 15]! Again, Nazos.net's high web presence was achieved by proper web design and placement of relevant metatagsaccording to Google's publication guidelines.